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meet the team.

Artistic Director

As the former assistant to the creative director of the Konzerthaus Berlin and the interim director of Davos Festival, Hiromi Gut, founder and artistic director of guerillaclassics, is intimately familiar with the running of cultural institutions. Her experiences in these positions and her studies in economics and singing inform her decision to bring guerillaclassics to life. Since the project’s inception, Hiromi Gut has continuously expanded the pool of artists with a range of exciting musicians and performers.

Communication and Marketing

A former member of staff of the Zurich Film Festival and Ron Orp, Sandra Smolcic is responsible for curating the public presence of guerillaclassics. Sandra holds a degree in Art History and Roman Philology and has been working in the cultural field since she was a teenager. She supervises the website, the social media channels and also manages media contacts –  and every now and then takes on the project management of concerts and guerilla-actions herself.

Production and Administration

Samuel Marti is passionately interested in the interfaces between art and everyday life, real places and imagination, music and nature. As a secondary school teacher, passionate musician and cultural mediator, he brings a broad range of experience and organisational talent to coordinating the artistic operations of guerillaclassics and maintaining an overview even in dicey situations. In addition, he is involved in regional cultural projects and likes to connect people with different backgrounds.

Transformation Advisor

Jakob Blumer is a violinist by training and studied business administration. Thanks to his stoic calm and extensive experience with projects in the independent scene, as head of the artistic operations office he steers the ship through the high waves of the music business - without getting shipwrecked between bureaucracy, permits and sensitivities. In addition, he looks after talented musicians with his artist agency.

Innovation Advisory

Pascal Fröhlicher is an innovator, focusing on impact. He conceptualises and implements business models that optimise profit and purpose and is passionate about realising the potential of people. He co-founded and ran a company providing primary health care as well as a pioneering social start-up accelerator and impact investing company in South Africa. Currently he is involved as Faculty at Harvard Medical School and a member of WEF.

Project Manager Transformation

Jonas Bühler joined the team in connection with the transformation project. After studying classical piano (ZHdK) and composition (Berklee College of Music), he worked for six years as a freelance composer for film and advertising in London. Back in Switzerland, he held a leading position in the music education department of the Lucerne Symphony Orchestra and was in charge of the marketing of the Festival da Jazz. Driven by the desire to experiment with the classical concert business and the search for answers to the question "what is classical music today?", he supports guerillaclassics in its departure into the future.