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Meet the team.

Artistic Director

As the former assistant to the creative director of the Konzerthaus Berlin and the interim director of DAVOS FESTIVAL, Hiromi Gut, founder and artistic director of guerillaclassics, is intimately familiar with the running of cultural institutions. Her experiences in these positions and her studies in economics and singing inform her decision to bring guerillaclassics to life. Since the project’s inception, Hiromi Gut has continuously expanded the pool of artists with a range of exciting musicians and performers.

Communication and Marketing

A former member of staff of the Zurich Film Festival, Ron Orp, and Winterthurer Musikfestwochen, Sandra Smolcic is responsible for curating the public presence of guerillaclassics. Sandra holds a degree in Art History and Roman Philology and has been working in the cultural field since she was a teenager. She supervises the website, the social media channels and also manages media contacts. Besides that she gives a glimpse into what’s happening before and after the concerts by producing behind-the-scenes videos and interviewing artists and collaborators.

Production and Administration

Samuel Marti is passionately interested in the interfaces between art and everyday life, real places and imagination, music and nature. As a secondary school teacher, passionate musician and cultural mediator, he brings a broad range of experience and organisational talent to coordinating the artistic operations of guerillaclassics and maintaining an overview even in dicey situations. In addition, he is involved in regional cultural projects and likes to connect people with different backgrounds.

Innovation Advisory

Pascal Fröhlicher is an innovator, focusing on impact. He conceptualises and implements business models that optimise profit and purpose and is passionate about realising the potential of people. He co-founded and ran a company providing primary health care as well as a pioneering social start-up accelerator and impact investing company in South Africa. Currently he is involved as Faculty at Harvard Medical School and a member of WEF. Pascal was the driving force behind guerillaclassics’ South Africa tour, advising the team with his know-how and network.